A luxury timepiece is an essential accessory for every woman. They are sophisticated and classic and show off your personality. With so many watch brands to choose from, it can be difficult to get a handle on who offers what. Keep reading to discover the most popular watch brands for women and how to find the ideal timepiece for you.
- 1 Rolex
- 2 Chanel
- 3 Cartier
- 4 IWC Schaffhausen
- 5 Chopard
- 6 Breitling
- 7 Baume & Mercier
- 8 Bell & Ross
- 9 Blancpain
- 10 Vacheron Constantin
- 11 Ulysse Nardin
- 12 Longines
- 13 Jaeger-LeCoultre
- 14 Piaget
- 15 Girard-Perregaux
- 16 Montblanc
- 17 Hublot
- 18 Maurice Lacroix
- 19 Frédérique Constant
- 20 Boucheron
- 21 Chaumet
- 22 Zenith
- 23 Breguet
- 24 Corum
- 25 Bulgari
- 26 Tag Heuer
- 27 Carl F Bucherer
- 28 Rado
- 29 Gucci
- 30 Movado
- 31 Tissot
- 32 Raymond Weil
- 33 Hamilton
- 34 Fendi
- 35 Versace
- 36 Vivienne Westwood
- 37 Emporio Armani
- 38 Michael Kors
- 39 Tommy Hilfiger
- 40 Armani Exchange
Beloved by A-listers for decades, Rolex makes a serious style statement. The brand combines technical precision and durability with chic design. Available in a variety of metals and finishes – including Rolex’s patented Everose gold, which will never tarnish – as well as sizes, there’s a Rolex to suit any style. These timepieces have also been through some of the harshest conditions. Think the summit of Mt Everest and the depths of the ocean, they are built to last. A Rolex is always the right choice; you can wear it to brunch, a black-tie event or on the ski slopes.
When it comes to luxury watches, you cannot go past Chanel. Some of the brand’s most iconic motifs – including bouclé tweed fabric, camellia flowers and the black and white colour palette – carry through in all watch ranges. While the classic Chanel look is very feminine, the brand also produces more minimalist and androgynous designs. However, you can be sure its beloved designers, Madame Coco herself and Karl Lagerfeld, would approve of them all!
While Cartier is perhaps best known for their Love bracelets and Panthère jewellery, the French luxury house has also produced many iconic timepieces. The unusual rectangular Tank watch, introduced in 1917, became an instant classic and has been worn by generations of A-listers. The Ballon Bleu and Panthère de Cartier styles have also found their way onto the wrist of some of the world’s most elegant women. Slender and light, with sophisticated styling, a Cartier watch will lend a touch of class to any outfit. These timepieces perfectly complement eveningwear and can take the place of a bracelet or cuff for a black-tie event.
4. IWC Schaffhausen
It’s easy to see why IWC Schaffhausen is one of the most popular watch brands in the world. This prestigious manufacturer is all about attention to detail and has been making timepieces for women since the 1870s. Today, the range caters to the ladies with its reduced case sizes for its most popular models, as well as the jewellery-like Da Vinci collection. These models come in 18-carat gold and diamond versions, with Leonardo Da Vinci’s famous Flower Of Life illustration engraved on the back. This drawing represented the essence of beauty – the perfect addition for any woman.
Chopard watches sparkle with personality and diamonds. The brand’s timepieces are known for their free-floating gems behind the sapphire case and are truly dazzling. With a broader range of watches for women than for men, Chopard understands feminine elegance – and does it better than most. If you’re looking for a watch to make you feel like a princess, then look no further. Make the most of your Chopard watch and wear it with a matching selection of jewellery from the Swiss house.
Another example of premium Swiss watchmaking is Breitling. These technical timepieces take their inspiration from the nautical tradition. The women’s Navitimer range has slide rule markings around the outer face, giving it a map or compass-like feel. But while these watches are functional and more on the masculine side, they also have an elegance – think rose gold detailing and luxurious leather straps. If you lead an active life – or find yourself borrowing your boyfriend’s watch – then a Breitling is the perfect choice for you.
7. Baume & Mercier
Those who love Swiss heritage watches at an affordable price point will fall for Baume & Mercier instantly. The company dates back to 1830, however, its timepieces have a modern feel as well as a sense of tradition. Classic and understated, Baume & Mercier designs frequently feature steel cases and silver-toned details. Roman numerals add to the business-like feel. These are perfect everyday watches that you can wear from brunch to the boardroom. Choose a bracelet band for days at the office, and switch to leather for the weekends.
8. Bell & Ross
French watch brand Bell & Ross is all about watches that put functionality first. Inspired by aviation, these timepieces look sporty and chic, channelling the Mod style of the ‘60s. White detailing, square faces and visible screws are all features you’ll see on a Bell & Ross timepiece. As a result, these are the perfect watches for women who lead an active life and have a fresh, androgynous style. They are also ideal if you don’t mind the oversized look.
Blancpain’s Swiss heritage dates back to 1735, and in 1930 released the first-ever automatic wristwatch for women. Today, these timepieces are some of the most beautiful and unique luxury models you can wear. Unapologetically feminine, they feature diamond-halo faces, the signature illustrated moonphase calendar, slender hands, mother-of-pearl dials and rose gold cases. There’s even a watch design devoted to Valentine’s Day, inspired by Cupid. A Blancpain women’s watch isn’t trying to emulate the men’s styles – but instead, create a bold and individual look. These timepieces are not for the minimalists but rather suits those with an eccentric yet refined style.
10. Vacheron Constantin
Vacheron Constantin is the oldest manufacturer of Swiss luxury watches. They have been making women’s watches since the 19th century. However, the designs are far from old fashioned. While carrying on the watchmaking heritage, Vacheron Constantin timepieces are contemporary and modern, with an elegant and understated feel. It is the perfect watch if your style is luxurious, tailored and classic.
11. Ulysse Nardin
Ulysse Nardin’s logo is the anchor, paying tribute to the brand’s maritime history. Its timepieces are so accurate they can be used to determine longitude while at sea. This attribute has won the brand numerous awards over its more than 150 years of history and has lead to it being the official watch of many navies. If you love to sail or dive and have an appreciation for innovative design, Ulysse Nardin is the ideal Swiss watch for you.
When thinking about elegance, you should think about Longines. While the men’s range is a little heavier and more sporty, women’s timepieces from this Swiss luxury brand are all about grace. Think sleek, understated design with a lightweight feel. The ultimate example is the sophisticated La Grande Classique. Stainless steel meets a pure white face and Roman numeral hour markers, while the chain bracelet strap keeps the look grounded and ready to wear every day. You’ll never want to take it off.
Jaeger-LeCoultre is a heritage watch brand and was one of the first to offer a collection specifically for women. The Art Deco-inspired Reverso range has clean lines and elegant styling. Meanwhile, the Duetto design means your watch can be flipped to reveal a jewellery-inspired second watch face, taking you from day to evening. Because the movements are so small, Jaeger-LeCoultre timepieces are very light and comfortable to wear.
Famous for their ultra-slim watches, Piaget is all about timeless elegance and comfort. While the classic Piaget look is minimalist – made most famous by the Altiplano model – the brand has a much more extensive range for women. Choose from the diamond-encrusted curves of the Limelight Gala or the unusual oval shape of the Possession collection.
This Geneva-based watchmaker was founded more than 270 years ago – but it’s always been a pioneer. In every design, Girard-Perregaux watches combine history with modern sensibilities. There’s a diverse range of designs to suit any woman’s style, from the distinctly feminine Cat’s Eye collection to the minimalist 1966 model and the ’80s-style Laureato. Whatever design you choose, a Girard-Perregaux timepiece is as precisely engineered as it is full of character.
Leading luxury brand Montblanc represents the best of European style. It strikes a balance between tradition and modernity, mixing precision technology with sporty details. Montblanc’s watch range includes automatic, smartwatch, automatic and quartz models, so there’s a model for every style. The collections also range from the classic – like the ’60s-style Bohème – to the futuristic Timewalker.
While Hublot is a Swiss watch brand, it has Italian heritage: its founder, Carlo Crocco, was Italian. As a result, its watches have a more sporty and energetic feel, and bold designs untied to the traditional style. Associated with motor racing, many of Hublot’s most popular models – like the Big Bang range – take inspiration from cars and machinery. Gear-like elements and visible screws, as well as brushed steel finishing, give these timepieces a style unlike any other. Hublot is the choice if you love Formula 1 and want a luxury watch that can keep up with you.
18. Maurice Lacroix
Maurice Lacroix watches combine Swiss heritage with a creative, contemporary feel. The brand’s factory in Saignelegier, Switzerland, makes each piece to the highest standards. While women can wear all Maurice Lacroix watches, the more petite, feminine styling of the Fiaba and Eliros lines stand out. Subtle diamond detailing and smooth curves make these watches a gorgeous addition to your timepiece collection.
19. Frédérique Constant
Frédérique Constant was founded in 1988 and has grown into one of Switzerland’s largest watch manufacturers. Emphasising affordable luxury, the brand has a traditional Swiss feel that will give you the same look as far more expensive brands. For those wanting an elegant upgrade, the signature models also come embellished with diamonds for some extra sparkle.
Boucheron began as one of Paris’ most famous and luxurious jewellery houses. From the time it was founded in 1858 up until 1994, the Boucheron family owned it. The traditions of the house – innovation, creativity, and craftsmanship – are still alive today and shown through its intricate and eye-catching timepieces.
As one of the most high-end jewellers in Paris, Chaumet is the height of luxury. Having made watches for more than 200 years of its history, the house of Chaumet combines its French sensibilities with Swiss quality to create wearable works of art. If you are investing in a Chaumet timepiece, the ideal choice is a model from their jewellery-inspired ranges.
Who can resist Zenith’s old-school elegance meets eccentric attitude? These elite Swiss watches are all about class and have an undeniably, sophisticated feel. However, they also have personality – as shown in the Star Open collection, which reminds the wearer of Alice In Wonderland. Ultra-thin cases and velvet-finish dials are just some of the elements that make these timepieces the perfect addition to any woman’s collection. With straps in both leather and stainless steel, you can adapt your watch for business or pleasure.
Breguet has a very distinguished history, with the line’s founder, Abraham-Louis Breguet, being a famous watchmaker in the French royal court 350 years ago. His designs were favoured by Queen Marie-Antoinette, as well as Napoleon some years later. Naturally, Breguet watches carry a sense of luxury worthy of royalty. The women’s collection has an unforgettable style, ranging from charmingly eccentric and unusual to sporty and contemporary. Some of the most expensive watches ever sold have been Breguet, so a timepiece of this calibre in a long-term investment that you can pass down to the next generation.
Swiss watchmaker Corum is best known for its limited-edition and avant-garde designs. Most famous are its ‘coin’ watches, made from the $20 ‘Double Eagle’ or $10 ‘Liberty’ gold coins of the USA. The Corum Golden Bridge design is also unique in the watch world, appearing to show the linear internal movement ‘floating’ inside the transparent sapphire case. For those who want a timepiece unlike any other – and have a bold sense of style to match – Corum is the one.
If you love Italian luxury, you know Bulgari. The house is famous for its opulent jewellery, sensual fragrances and gorgeous leather goods, as well as its watches. Sexy and sophisticated, Bulgari timepieces are renowned for their twisting straps that wrap around your wrist like a snake. The finishing is equally luxe, using materials like 18-carat rose gold, mother of pearl and brilliant-cut diamonds on the watch. When you wear a Bulgari timepiece, you are living la dolce vita. More than watches, these are high fashion accessories that are sure to turn heads on your next trip to Rome.
26. Tag Heuer
TAG Heuer watches bring together high-performance with glamour. They are elegant symbols of precision and reliability. The motor racing history of the brand is evident in the Carrera range, which former CEO Jack Heuer named after a high-speed race held in Mexico. The timepieces are built to last as well as command attention and ideal for those with a bold attitude to pull them off.
27. Carl F Bucherer
One of the lower-profile Swiss watchmakers, Carl F Bucherer, is no less exceptional. These timepieces are inspired by the beautiful, cosmopolitan town Lucerne, where the company was founded. Unspoiled beauty, bold character and a romantic, baroque feeling translate into watches of understated luxury. Still family owned more than 130 years after it was founded, Carl F Bucherer watches offer a slice of heritage as well as technical excellence and first-class design. These are genuinely sophisticated timepieces for women who appreciate quality – and will let their watch speak for itself.
Rado is known for its groundbreaking design and unusual materials, which combine to create standout watches. Founded in Switzerland, the brand’s motto is ‘if we can imagine it, we can make it’. So if you want an innovative watch that will go everywhere with you, there’s a model for you in their collection.
Gucci is known for its iconic accessories, and the brand’s watches show off its most famous designs. The bee mascot, green and red stripes and double G logo can be found on these timepieces. Unusual chunky frames and gem-studded bands elevate them to bold fashion accessory rather than a simple timepiece. If you’re a fan of the maximalist aesthetic of this Italian fashion house, you can’t go past one of their eye-catching watches to match the rest of your wardrobe.
Minimalists will love Movado. This American watch brand is famous for its ultra-sleek, stripped-back designs and round faces. The all-black versions of its most popular models have an undeniably fresh look. Combined with an equally dark strap, these watches are made to stand out powerfully. Its women’s range is a little slimmer and smaller than the men’s line but shares the same chic vibe.
Tissot was established back in 1853. As a result, they have more than 150 years of experience creating high-quality timepieces. These are functional, reliable and technologically advanced watches that you can wear every day. If you’re looking for a business watch and have an understated but classic style, this is a great choice.
32. Raymond Weil
This independent watch company is still family-owned and as a result, stays true to the ethos of its founder. Inspired by music, these timepieces have a lyrical feel to the design with many striking details. One of its most popular women’s watches is the Freelancer Ladies. Its stainless steel case and bracelet makes it perfect for those who lead an active and dynamic life. It also comes in three sizes, so it will fit any wrist size. For special occasions, opt for the diamond detail version.
Hamilton’s motto is ‘American spirit, Swiss precision’ and that carries through to their watch designs. A Hamilton timepiece is high quality and functional but isn’t afraid to stand out. There’s something for everyone in the Hamilton range, from the simplicity and ‘60s feel of the Intra Matic range to the intricate and ultra-feminine Lady Hamilton Vintage. Whether you want a watch that looks more like a bracelet or an understated piece to elevate your officewear, Hamilton is the brand for you.
Italian fashion house Fendi is all about attitude, and its watches are no exception. The bold and iconic ‘F’ logo features prominently on the face of many of these timepieces, and some can even be customised with a fluffy fur collar! For a more luxe touch, the Ishine collection comes with gemstone hour markers. There are also a wide variety of straps to go with these bold accessories. Fendi watches feature a small, round face, so they work well for women with smaller wrists.
Quality Italian design mixed with a sexy attitude – that’s the Versace look. Unashamedly bold, these timepieces feature classic Versace motifs like the Medusa logo, gold leaves and vines, and animal prints. If you love the Versace style, you’ll love these watches. The perfect companion to both streetwear and a night-out look, this is the type of watch that wants to be the centre of attention.
36. Vivienne Westwood
British designer Vivienne Westwood is known for her eccentric style, luxury fabrics and bold patterns. Those features carry through to watches from her brand. You can expect to see patterned ad textured faces, charms, gold plating and royal symbols on these timepieces. They also have a cool British feel too them.
37. Emporio Armani
Emporio is the modern, trend-focused branch of the Armani family. It still carries the signature designs of Giorgio Armani himself, but with a more affordable price-point. Emporio Armani watches combine Italian elegance and the fashion house’s well-known minimalism. You will love their simplicity and refinement. Understated and chic, the watches work well with any fashion style and for any age too. The rose gold models are a favourite with women all over the world.
38. Michael Kors
Some of us may remember our first designer watch from the mid-2000s; the chunky gold Michael Kors timepiece had effortless cool. Today, the brand is as on-trend as it was then. The signature circular face, thicker chain bracelet and metal finish are still there, but the modern designs are sleeker, smoother and with a more delicate feel.
39. Tommy Hilfiger
Tommy Hilfiger is about sporty attitude and all-American flair. For those reasons, it’s long been considered one of the leading designer watch brands for women. While the Tommy aesthetic is athletic and streetwise, their watches are equally fresh. From dress watches to everyday models, a Tommy watch is a cool addition to your look. Wear with denim and anything red, white and blue.
40. Armani Exchange
Established in New York City back in 1991, Armani Exchange is the stylish, more accessible Armani street brand. It combines designer Giorgio Armani’s signature Italian chic with a youthful, fresh feel. Armani Exchange watches come in both traditional, smartwatch and hybrid form so that you can get the best of both worlds. The range also incorporates a wide variety of styles, so if you prefer an elegant, minimal or more bold and graphic look, there’s a beautiful watch for you.
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