Top International Fashion News of the Week | 06.03.16

 

From Kylie Jenner versing Kylie Minogue in a trademark battle to Balenciaga’s 360-degree virtual reality runway, these are the top international fashion news stories of the week.

 

Dior Returns to Blenheim Palace for Cruise 2017

Dior is injecting some history into its Cruise 2017 collection, returning to the sight of some of its earliest shows. Blenheim Palace, a stately house belonging to the Duke of Marlborough, has been announced as the location for the show. Quite a different setting to last year’s Cruise collection at Le Palais Bulles on the French Riviera which appeared more like a strange futuristic planet than a palace.

 

Located in Oxfordshire, England, Dior has shown collections at Blenheim Palace twice before. First in 1954 when Christian Dior himself travelled there to present his latest couture designs. And again in 1958, a year after Dior’s untimely death, when Yves Saint Laurent took the label back to the grand location.

 

The show is set to take place on May 31 and although no further details are known at this time, speculation is being cast. As the Dior in-house design team have only been confirmed up to A/W ’16, rumours are swirling that this will be the debut presentation for Dior’s next creative director.

 

 

Kylie Jenner Goes Up Against Kylie Minogue in Trademark Battle

Kylie Minogue has been the world’s most famous Kylie for decades, but now the Australian pop princess must contend with another famous Kylie. Kylie Jenner is battling for the title and with it, wanting to trademark their famous first name for herself.

 

Kylie Jenner currently has over 53 million Instagram followers and a growing business portfolio, which includes cosmetics and clothing. Both of which she uses her forename for. So it’s understandable that Jenner would want to protect her empire and as such, has applied to trademark her first name. However, Kylie Minogue is really not happy about it.

 

If Jenner is successful in obtaining the trademark, it would see that no one else is allowed to use the name “Kylie” within the category of goods for which the trademark is held.  Minogue has her lawyers hot on the case though, arguing that the trademark would cause consumer confusion between the two Kylies and that association with the “secondary reality-television personality” would negatively affect her personal brand.

 

https://www.instagram.com/p/BCYf3YnHGo2/?taken-by=kyliejenner

 

Balenciaga is Streaming its Runway in 360-Degree Virtual Reality

Balenciaga fans around the world will get a taste tonight of what it’s like to be at one of the label’s incredible shows. The luxury brand announced this week that it will be streaming its Autumn/Winter 2016 runway live and that it will be in 360-degree virtual reality.

 

The show takes place today at 11.30am in Paris, or 9.30pm AEST, and can be viewed exclusively on tablets and smartphones. Making the brand more digitally accessible, those who wish to view the runway simply need to download the free app. Available now, it can be downloaded from Google Play and the App Store and is compatible with any virtual reality headset.

 

For desktop viewers, Demna Gvasalia’s debut runway for Balenciaga, will be able to be viewed live, in a straight-on format, from the brand’s website.

 

https://www.instagram.com/p/BCfd-epAlZY/?taken-by=balenciaga

 

Urban Decay Cosmetics Taps Ruby Rose as its Newest Face

Model, DJ and ‘Orange is the New Black’ star, Ruby Rose is the newest face for Urban Decay. The cosmetics label announced the appointment mid-week and described Rose as the brand’s “most addictive new vice”. For the new role Rose will be “rocking our world” whilst “spreading the gospel of self-expression, addiction to colour, and ‘beauty with an edge’.” The brand also sent out a press release to accompany to announcement which simply read “Ruby Rose, Urban Decay. Obviously”.

 

“Urban Decay believes in supporting individuality and personal self-expression — two values I hold very dear — because everyone deserves the freedom to explore their personality and discover their true selves,” said Rose on her new role.

 

In addition, Urban Decay founder, Wende Zomnir, said “Better things come to those who wait.” Hinting that there may be a product collaboration on the way.

 

https://www.instagram.com/p/BCdAvLdAE07/?taken-by=urbandecaycosmetics

 

Valentino Reached $1 Billion in Sales for 2015

Valentino has achieved its goal of reaching annual sales of $1 billion earlier than expected. The Italian fashion house aimed to cross the milestone by the end of 2017 but instead has crossed it two years earlier, at the end of 2015. The achievement also marks an incredible 48% jump on figures from the previous year.

 

In an interview, Valentino CEO Stefano Sassi has revealed that he believes the brand’s success is thanks to the work of creative directors Maria Grazia Chiuri and Pierpaolo Piccioli. He also counts a continued and growing consumer interest in the brand’s accessories and menswear categories as a major contributing factor.

 

Following the announcement of Valentino’s increased sales, Sassi has also put to bed the growing rumours of an IPO for the brand, saying that it won’t happen before 2017.

 

https://www.instagram.com/p/BCV_DiLPt1m/?taken-by=maisonvalentino