Top International Fashion News of the Week | 28.06.20

 

Kanye West’s brand Yeezy is returning to Gap, and Paris Fashion Week is bringing back its physical shows. Find these stories and more as we uncover the top international fashion news of the week.

 

Kanye West Returns to GAP

GAP will begin selling Kanye West’s designer brand, Yeezy, at its stores. The range will feature exclusive designs for the retailers, with affordable menswear, womenswear, and kid’s clothes. The collaboration will not include any footwear, as Yeezy has ties with Adidas. “We are excited to welcome Kanye back to the Gap family as a creative visionary, building on aesthetic and success of his Yeezy brand and together defining a next-level retail partnership,” said Mark Breitbard, the Global Head of GAP Brand.

 

This partnership will continue for ten years, with an option to re-evaluate after five, and hopes to reinstate GAP’s role as a leader in the industry. The pieces will be available for purchase in 2021 in-store and online.

 

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Valentino Plans Double Couture Shows

Valentino is blending two worlds for its couture showcase. Pierpaolo Piccioli, Valentino’s Creative Director, has set two appointments for the first-ever digital couture fashion week. The first will reveal its inspiration for the fall collection, which will be viewed via digital platforms.

 

The second will take place at Cinecittà Studios in Rome. There, Piccioli will showcase a live performance for fashion editors that are based in Italy. “The live performance will bring together the human and the digital touch creating a dialogue where neither of them will take the lead,” said the label. “No digital effects can substitute the humanitas. The result will be the expression of the inner values of couture: creativity, imagination, and emotion.” The live performance will be available to watch via digital platforms.

 

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Paris Fashion Week Returns with Physical Shows

Paris Fashion Week will return to its regular scheduling in the last week of September, complete with physical shows. The Fédération de la Haute Couture et de la Mode has given strict instructions for maintaining social distancing throughout the event and will blend digital aspects into the shows. Some of the labels that will participate include Dior, Chanel, Burberry, and Fendi. “In Paris in September, we hope to be able at least to have some audience, if not a full room,” said Pietro Beccari, the CEO of Dior.

 

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Balmain Launches Capsule Collection with MyTheresa

Balmain has launched a capsule collection with MyTheresa. The line features 25 pieces and features some of the label’s iconic silhouettes and colors from previous seasons. The collection includes cutout jumpsuits, houndstooth swimsuits, and bodycon dresses.

 

“It’s easy to recognize that this is a Balmain offering,” said Olivier Rousteing, the Creative Director of Balmain. “You can quickly spot many of the familiar codes of the house, with each given light and sensual twist for the warmer summer days and nights that lie ahead.” The collaboration is available for purchase exclusively on MyTheresa.

 

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Moschino Releases Italy-Themed Resort Collection

Moschino has released its resort collection, which features references to Italian culture and design. The 30-piece collection features polka dot 60s-inspired shift dresses, Italian Flag two-pieces, patterned tracksuits, and other ready-to-wear designs. “I just wanted to keep it joyful and alive and true to OG fans and new ones,” said Jeremy Scott, Creative Director.

 

While in lockdown, Scott was increasingly worried about his colleagues in Italy, so he created the collection as inspiration. “This time is about finding my way around all the different obstacles, finding creativity and positivity, and trying to keep being upbeat about it,” he said.

 

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