From Kanye’s incredible Yeezy Season 3 show to Pharrell’s new deal with G-Star, these are the top international fashion news stories of the week.
Pharrell Becomes the New Co-Owner of G-Star
Pharrell Williams has signed a deal to become the co-owner of denim label G-Star Raw. The singer and style influencer plans to be actively involved with the company on many creative levels. He intends to work on everything from collections and advertising to business strategy.
“G-Star is an independently minded and forward-thinking company,” said Pharrell of the deal. “I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future.”
Pharrell has previously worked with G-Star on a collaboration with his label, Bionic Yarn. The partnership saw the two companies work together to create denim from recycled ocean plastic.
https://www.instagram.com/p/BBkLGIekWxm/
Cult Handbag Brand Mansur Gavriel Debuts Shoe Collection
Cult handbag brand, Mansur Gavriel has launched its first collection of shoes this week. The brand has seen immense success since its creation and is now expanding its offering accordingly. Mansur Gavriel is most famous for its bucket bag which hit cult status almost immediately after its release and is surely hoping to see similar results with its new range of footwear.
The range includes four different styles of shoe. Each style is available in multiple heel heights and a range of on-trend colours. Made from suede and tanned vegetable leather, a pair of Mansur Gavriel shoes will set you back upwards of $500. For the time being, the collection is available exclusively on Net-a-Porter.
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Sports Illustrated Taps Curvy Model Ashley Graham for its Swimsuit Issue
In a progressive move, Sports Illustrated has tapped curvy model, Ashley Graham for its 2016 Swimsuit issue. Graham marks the second ever plus-size model for the famous edition. Last year, Robyn Lawley was the magazine’s first ever plus-size model in its 2015 Swimsuit Issue. In that very same issue Ashley Graham actually starred in a swimwear ad for Swimsuits for All. This time around however, she is officially a member of group.
The news was announced this week on Sports Illustrated’s Instagram and website. It named Graham as part of its “rookie” model list along with four other names. While officially appearing in the edition, Graham will once again be featured in a Swimsuits for All advertisement. The new advertisement features Graham in a gold bikini and also stars 56 year old model, Nicola Griffin.
https://www.instagram.com/p/BBkhfzqzZ82/
Kendall Jenner is Suing a Skincare Company
Kendall Jenner is suing skincare company Cutera for millions of dollars. According to sources, the acne treatment company has used the reality star and model’s name and face without permission. The celebrity endorsement promotion was for Cutera’s Laser Genesis treatment and was created without a contract or payment to Kendall.
Exploiting Kendall’s openess about her struggles with acne, Cutera implied that its treatment was the solution to her problems. Although Kendall has been linked to Laser Genesis treatment previously, it is the fact that she did not approve the use of her face or name for Cutera that has her bothered. Kendall typically charges up to eight figures for a deal like this one and is said to be suing for such an amount.
https://www.instagram.com/p/BBlyEPiDo4R/
Yeezy Season 3 Creates Massive Media Buzz
The debut of Yeezy Season 3 at New York Fashion Week has created a huge media buzz this week. The massive fashion show took place at a packed Madison Square Garden and doubled as Kanye West’s latest album launch. Celebrity guests came out in full-force to support Kanye and his new collection. Everyone from Anna Wintour and Olivier Rousteing to an abundance of major rappers and music figures were in attendance. The Kardashian-Jenner clan were of course also in attendance and dressed in extraordinarily co-ordinated outfits created by Kanye in collaboration with Balmain. Also making headlines was Lamar Odom’s attendance of the show which marks his first public appearance following his recent struggles.
The clothes themselves kept to the traditional Yeezy fashion. Body-con outfits combined with over-sized outerwear were staples of the collection. Season 3 saw a broader colour palette however, as Yeezy offered a range of warm natural tones. Original supermodels dominated the massive model-filled stage with Naomi Campbell, Veronica Webb and Liya Kebede standing out in a posse of mostly unknown, non-traditional models.
https://www.instagram.com/p/BBqoTTVo5in/
Taylah Brewer holds a bachelor's degree in fashion and business and is a skilled writer with several years of experience in the world of online content creation and copywriting. She is passionate about fashion, beauty, and all things lifestyle-related and has been writing for The Trend Spotter since 2016. She currently works as the Head of Digital & Ecommerce at White & Co.
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