Australian start-up, Shoes of Prey has raised an incredible $US15.5 million in its most recent round of funding. The shoe company has been working hard throughout 2015 and has successfully kept customers satisfied while also gaining investors.
Relying on the consumer trend of mass-customisation, Shoes of Prey allows customers to design their own shoes which are then made in China and shipped to them. Popular both in Australia and overseas, the predominantly online business recently moved its headquarters to Los Angeles to better address its growing market. With this additional funding however, Shoes of Prey will be able to enhance its operation and further develop its retail presence in the U.S.
Although the brand held a funding round in 2014, this recent round is the business’s largest. High-profile U.S. retailer, Nordstrom has been actively involved in this round of funding, showing support for the footwear business. This investment seems to be a natural extension of the retailer’s current involvement with Shoes of Prey. Several Shoes of Prey Design Studio shops are currently operational within Nordstrom stores making the two businesses already intertwined.
This successful round of funding also attracted several other investors with majority being U.S. companies. Along with Nordstrom, Greycroft Partners, Blue Sky Venture Capital and Khosla Ventures have also joined the team to raise capital for this innovative start-up.