Dynamic powerhouses PUMA and ALIFE have joined forces in February to bring us an entire collection of fresh kicks for Autumn/Winter 2015.
Using some of PUMA’s iconic silhouettes and the bold individual style of ALIFE, this collection mixes the two brands together to showcase NYC’s downtown street and youth culture.
PUMA X ALIFE collection represents the diversity and creativity that makes these two brands so unique and so alike. The bright prints featured in the collection pay homage to ALIFE’s one off boutique. Fluro green photographic stills represent the store’s fish tank, metallic silver colours and repetition of the logo recreate the well known in store mirror, and the three-diamond ALIFE logo features heavily.
ALIFE is a unique lifestyle concept store that lives and breathes the creativity and originality inherent to downtown NYC. Their mission is to “showcase, elevate and perpetuate the culture from which their collections are born”. Taking inspiration from their surroundings, the store produces pieces, or art, that tells the story of NYC. For example, ALIFE X PUMA perpetuate this concept by detailing one of the pairs of shoes with a rough suede finish to reflect the gritty streets of the Lower East Side.
“PUMA as a brand is a classic staple of the footwear industry, PUMA to me are classic staples that have remained a piece of the conversation and the infrastructure we are a part of every day” ALIFE
This exclusive collection is available from Saturday 7th of February at Glue Stores, Hype DC and other selected boutiques, for further stockiest details call 1800 811 511.
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