This week in fashion, Valentino has given Birkenstocks a high-fashion spin, accessories line Trademark to close, Sophie Turner and Laura Harrier star in Louis Vuitton’s Pre-Fall 2019 Lookbook and Rihanna is reportedly launching her own luxury fashion house. Find this news and more as we reveal the top fashion stories of the week.
Rihanna is Reportedly Launching her own Luxury Fashion House
While Rihanna’s fans have been clamouring for new music, it’s starting to look like they’ll be waiting a while longer. According to WWD, the Barbadian star is in talks with LVMH Louis Vuitton Moet Hennessy to launch a luxury fashion label under her name.
Today, LVMH owns 25 luxury houses in the fashion industry including Givenchy, Fendi, Celine, Christian Dior and Marc Jacobs. All brands with an incredibly rich history, and known as household names. LVMH’s CEO Bernard Arnault has not launched a fashion label from scratch since 1987 with Christian Lacroix. Reportedly, LVMH has already handpicked insiders from Louis Vuitton and Celine to work with the Rihanna. Fans started speculating on Instagram this week when the style icon was spotted wearing sunglasses emblazoned with “Fenty” on the temples—suggesting it may have been a prototype from a new collection.
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Valentino has Given Birkenstocks a High-Fashion Spin
Italian fashion house Valentino has teamed up with comfortable footwear label Birkenstock on a new collection. The two styles debuted on the catwalk at Men’s Paris Fashion Week AW/19. They are versions of the label’s trademark Arizona sandal, which have been given the luxury fashion treatment.
Pierpaolo Piccioli, creative director of Maison Valentino, has designed two shoes for the collection, one in black with Valentino’s VLTN logo on the side, and the other in bright red leather. On the catwalk, the chunky shoes were shown with socks, suggesting that they can be worn during any season.
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Accessories Line Trademark to Close
Trademark, the accessories label founded by Tory Burch’s stepdaughters Louisa and Pookie, is closing. Resort 2019 will be the last collection sold in stores. Founded in 2014, Trademark was well known for its crafty gingham-print totes and Italian-leather bucket bags, a favourite among fashion editors. Trademark closed its flagship store in New York in 2017, got rid of its ready-to-wear line and changed factories to sell its accessories at lower prices — mostly under $500 for handbags and shoes while still sourcing materials from Italy.
The repositioning saw initial success, and the label was on route to triple sales as of July 2018. “Customers are buying in multiples,” Louisa Burch told Business of Fashion at the time. “Just seeing that has been really exciting. It’s the price point we always want to shop at.” In order to further scale, Trademark would have had to change its sourcing once again, which was not what the Burch’s wanted, a person with knowledge of the company revealed. Trademark’s primary investor was Burch Creative Capital, a firm founded by the Burch’s father, Christopher. “After much consideration, Louisa and Pookie Burch have decided to take a pause from Trademark, their accessories label,” the label said in an email statement. “Louisa and Pookie are extremely thankful to their retail partners, talented team and loyal customers who have supported them along this journey.”
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Sophie Turner and Laura Harrier Star in Louis Vuitton Pre-Fall 2019 Lookbook
In place of a traditional runway show, Nicolas Ghesquière debuted Louis Vuitton’s Pre-Fall 2019 collection with a celebrity-filled lookbook. From A-listers like Ruth Negga and Michelle Williams to rising stars like Urassaya Sperbund and Indya Moore, the brand snapped 17 fashionable ladies who “illustrate the diversity of feminine expression” to model its new collection.
“These women embrace the various personalities that embody fashion at Louis Vuitton. Be they stars or new faces, all of them share the same willpower and confidence in their choices, and at the same time, reflect the eclecticism of the female identity,” Ghesquière said in a statement from the brand. Vuitton’s Pre-Fall ’19 collection ranges from ultra-feminine florals and lace to edgier leather and plaids. The collection also features new takes on the brand’s signature logo bags and leather goods.
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Alexandra Feiam is an experienced fashion writer who holds a degree in journalism. She has an impressive portfolio and expertise working as the Editor at Power Retail and Commercial Content Editor at Newscorp. Ally has been writing for The TrendSpotter since 2018, and her work has been featured in notable publications such as The Herald Sun, Arirang TV South Korea, Kidspot, The House of Wellness, and The Daily Telegraph.
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