Helsinki Fashion Week takes digital runways to the next level, and Vogue launches a unique global edition of its magazine. Stay up to date with the hottest fashion news that happened this week.
Helsinki Fashion Week Debuts First Digital Show
Helsinki Fashion Week has debuted its first digital show and has taken it to the next level. It showcased the concept of ‘cyberspace utopia,’ using innovative 3D technology for the clothes and models. The virtual event presented 31 designers, and thanks to its digital edge, it was also eco-friendly, as the show avoided using any physical garments. The AI influencers and models ‘walked’ down a digital runway, with pieces created by the company, Scotomalab. All of the “very hectic, yet attractive and interesting” looks are available to watch via Instagram and the event’s website, digitalvillage.io.
https://www.instagram.com/p/CDYsvJQjQjF/
Louis Vuitton Showcased Men’s Event in Shanghai
Louis Vuitton has debuted its Spring 2021 menswear show in Shanghai. As the first seasonless collection from Director, Virgil Abloh, the pieces included brightly colored suits with toys emerging from pockets and bold print and oversized balloon ‘Zoooom with Friends’ characters sitting on top of the models’ shoulders. The collection began with references to traditional Chinese culture, including Chinese dragons, birds, and the large LV logo amongst the garments. Trench coats, fur-collared jackets, and color blocking were popular choices across the event, with cartoon characters draped across each model.
https://www.instagram.com/p/CDkEb2Hg4gl/
Bared Footwear Collaborates with The Hunger Project
Bared Footwear is working with the non-profit organization on a new sneaker collection, called Sneakers with Soul. The collaboration includes the debut of the shoe ‘Hornbill,’ a low-profile sneaker with two-toned leather accents. For every pair of shoes sold, $50 will go directly to The Hunger Project, to support communities in Malawi, Africa. The donated funds go towards training 40 community members in education and support workshops.
THP also provides healthcare, and agriculture to the communities, helping them end the cycle of poverty. “We’re so excited about the release of the new Bared x THP sneaker. Having visited the country with us last year, Bared now has a personal connection to Malawi,” said Melanie Noden, the CEO of TJP Australia. You can find the shoes for sale on Bared Footwear website.
https://www.instagram.com/p/CDdVEuVH9nz/
Vogue Unites for the First Global Edition
Every Vogue Magazine is banding together to create the first global issue. To unite readers, this edition invokes the theme of Hope. The magazine will be published in 19 languages and will feature letters, poems, and essays from designers, models, and celebrities. Diversity and inclusion of the LGBTQI+ community will be prominently showcased within the pages, focussing on the pandemic, climate change, and activism in the world.
“We all need hope in our lives, now more than ever,” said Anna Wintour. “So at this tumultuous time, Vogue decided to bring all the global editions together around this optimistic, humane, forward-looking theme. Hope may be hard to find at a moment of crisis, but it also feels more essential than ever. It’s part of our shared humanity, a source of delight and inspiration, and keeps us focused on a brighter future.” The magazine edition hits shelves in August and September.
https://www.instagram.com/p/CDbgOEAnl_q/
Ralph Lauren Present Two New Collaborations
Ralph Lauren is debuting one of its latest collections and is celebrating the heroes in the world. The new Wonder Woman collection is for sale, exclusively at Bloomingdale stores, in perfect time for the release of the latest film. The garments in the collection feature timeless separates and effortless silhouettes – this includes linen pants, blazers, and silk blouses. It will be a part of the Shop for Good initiative, which works with 12 US-based charities to support essential workers during the pandemic. The second collaboration is with Bitmoji, an avatar built for Snapchat. This exclusive collection includes digitized versions of the classic Lauren apparel, including Polos shirts and blazers. “Ralph Lauren is excited to embark on this innovative partnership with Snap,” said Alice Delahunt, the CDO at Ralph Lauren.
https://www.instagram.com/p/CDf7ovcHwLt/
Alexandra Feiam is an experienced fashion writer who holds a degree in journalism. She has an impressive portfolio and expertise working as the Editor at Power Retail and Commercial Content Editor at Newscorp. Ally has been writing for The TrendSpotter since 2018, and her work has been featured in notable publications such as The Herald Sun, Arirang TV South Korea, Kidspot, The House of Wellness, and The Daily Telegraph.
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