G-Staw RAW welcomes back distinguished photographer Ellen von Unwerth for their Autumn/Winter 2015 campaign, which features an intimate group of kindred spirits – bonded like brothers in uniforms of distinctive jeans and jacket. Von Unwerth’s raw, monochromatic style captures the texture and attitude of G-Star’s wide denim offering. Booted and laced-up, the diverse group embodies the zeitgeist of youth – magnetically united and fiercely independent. Playing with repetition in images, the campaign’s military-like visual devices amplify the atmosphere of unity between the models and pay homage to the collections inspiration.
From clean selvedge denims, to the latest in washing treatments, G-Star’s key A/W 15’ styles are all on show. Highlighted is the G-Star Elwood jean, the first style constructed using G-star’s iconic 3D Denim method and enduringly popular since its release in 1996. Born from the techniques of motorcycle pants, unlike traditional flat patternmaking, 3D Denim uses additional leg panels to form around the body.
The G-Star RAW Autumn/Winter ’15 collection is available as of August 2015.