Alice McCall has an exciting project in the works: they’ve teamed up with social media savvy Sarah Ellen who will become the face of the label’s latest campaign and Instagram takeover – and Sarah’s a great choice because she’s a fashion icon of her generation and has already racked up more than 755,000 Instagram followers, thanks to her super stylish and inspirational posts.
Sarah Ellen is a major fan of the brand, and has been ever since she sat front-row at Alice McCall’s show at Sydney Fashion Week. There she met London-born Australian designer Alice McCall herself, and the bond between the label and Sarah has gone from strength-to-strength. Sarah’s personal style embodies that of the classic McCall girl as she mixes feminine with youthful bohemian edge.
The exciting partnership is the fashion label’s second social media campaign, where they have expertly used the socially savvy generation to launch each drop of their Autumn Winter collection, BETWEEN THE SHADOW AND THE SOUL.
Designer and stylist Alice McCall drew inspiration from the sophistication of French Vogue and styled the shoot to capture yet another aspect of the celebrated collection. Drop 2 of the collection is now available at Alice McCall boutiques and E-boutique.
Head over to www.alicemccall.com for more information.