In recent years, organic products have become increasingly popular. Whether it’s food, skincare, or makeup, consumers are caring more and more about what they put in and on their bodies. Ditching nasty chemicals and replacing them with natural goodness is the new trend and brands are taking note. While not too long ago you’d be hard-pressed to find even a handful of organic cosmetic products, today there are plenty from which to choose. All you need to know is where to look, and you’ll soon be well-versed in the best natural makeup brands available.
Benefits of Using Natural Makeup
Natural makeup is popular for numerous reasons with many people actively seeking out organic ingredients over their chemical counterparts. Thanks to their simple, natural, and eco-friendly ingredients, organic makeup options are often chosen for their safe and non-toxic reputation. Natural products are also ideal for all skin types, including those with sensitivities. Typically avoiding irritating fragrances, parabens, and other preservatives, natural products are kinder to problematic skin and are less likely to cause a reaction. On top of those reasons, many organic products are also ethically sourced, cruelty-free, vegan, and gluten-free, making them ideal for you, animals, and the earth.
Best Organic Makeup Brands
As you can see, navigating the waters of natural cosmetics can be tricky. To help you along your way, we’ve put together this list of the top 15 organic makeup brands available. Stick to these labels, and you’ll be loving your new natural makeup routine in no time at all. After all, these brands are the leaders in skin-friendly beauty.
1. Inika Organic
When it comes to natural makeup, Inika has become a global powerhouse. The certified organic brand is the winner of multiple cosmetic awards and it consistently proves that there’s no need to compromise quality when choosing natural.
2. 100% Pure
100% Pure is a brand on a mission to create the healthiest cosmetics with the highest quality ingredients. Filled with nutrient-rich ingredients, the brand’s organic products will cover imperfections while improving the health of your skin. Shop the range not only for its fruit dyed makeup but also its skincare and haircare too.
3. Tata Harper
Tata Harper is 100% natural and non-toxic, the label prides itself on being different from other beauty brands. Unlike the many chemical-laden cosmetics currently available, this brand’s skincare and makeup products are developed using advanced technology and organic ingredients.
4. Jane Iredale
Jane Iredale, which is best known for its multi-functional powders, is a beauty brand committed to making customers look good and feel good. Although the brand’s mineral products cannot be considered organic as they’re not derived from plants, they are completely natural.
5. Dr. Hauschka
Dr Hauschka and its parent company, WALA have been pioneering natural skincare since 1935. Today, the brand offers a range of natural and organic cosmetics, including an exceptional makeup collection.
6. Vapour Organic Beauty
Blending the lines between skincare and makeup, Vapour Organic Beauty offers high-performance products with exceptionally pure ingredients. The award-winning brand has even developed a cult following thanks to its Fine Art Infused Color and coveted multi-use products.
7. Zuii Organic
Zuii products are not only certified organic, but they’re also made from flowers in Australia. The unique concept means that the brand’s products include organic and nourishing petals from roses, jasmine, and chamomile amongst other ingredients.
8. Gabriel Cosmetics
Vegan, cruelty-free, gluten-free and natural, Gabriel Cosmetics ticks all the boxes. The brand, which is a leader in organic beauty, also offers excellent skincare products for adults, soaps and shampoos for kids.
9. Afterglow Cosmetics
Mineral makeup brand, Afterglow uses certified organic ingredients whenever possible and avoids synthetic dyes, parabens, and irritants like bismuth oxychloride. The brand’s safe products are also exceedingly high-quality with its concealers and powders being the favourite amongst users.
10. Herbivore Botanicals
Herbivore Botanicals offers so much more than just chic packaging. The cosmetic company’s products are made with ethically sourced natural ingredients as well as many certified organic ingredients. While you won’t find your colour makeup fix here, you will find incredible skincare, lip conditioners, and more.
11. ILIA Beauty
Each product from the ethical and sustainable brand, ILIA is filled with certified organic botanicals to nourish and rejuvenate the skin. While every piece of makeup on offer is high-quality and skin-friendly, the brand’s multi-purpose sticks and tinted lip conditioners are reason alone to shop this incredible label.
12. RMS Beauty
RMS Beauty is an important name to know in the world of natural and organic cosmetics. The well-loved brand prides itself on using ingredients that are not only non-toxic but also healing and nourishing to the skin. You can expect pure products with illuminating finishes when wearing this makeup brand.
13. Kjaer Weis
After discovering that existing organic makeup products were unable to achieve the same results as their traditional, chemical-ridden counterparts, makeup artist Kirsten Kjaer Weis created her own label. The brand now offers beauty lovers high-performance colour cosmetics made with the finest natural and organic ingredients.
14. Nu Evolution
Created for the beauty junkies without the junk, Nu Evolution is both natural and stylish. Thanks to its innovative formulas and dedication to putting people before profits, the brand provides users with a fabulous makeup option without any health risks.
15. W3ll People
Founded by an elite makeup artist, cosmetic dermatologist and tree-hugging entrepreneur, W3ll People is a brand bursting with experience, knowledge, and commitment. Ideal for ladies who love both a “natural” makeup look and natural ingredients, W3ll People offers flattering formulas made with rich, skin-loving substances.
Organic & Natural Certifications
Certifiers have the task of holding natural cosmetic companies to the standards consumers expect. They’re also an excellent way to be sure that you’re getting what you paid for. While you can’t always trust every “natural” and “organic” claim, certifications can help you decipher which products are genuine. Although there are many different certifiers in operation, keeping an eye out for the ones listed below will help you find natural products with legitimate claims.
- COSMOS Organic dictates that the product must contain at least 95% certified organic ingredients of biological origin with a minimum of 20% (10% for mineral makeup and wash-off products) of the total product being organic.
- COSMOS Natural is a standard for natural products that stipulates which ingredients a company can use and how they can process them. The product doesn’t have to be 100% natural, but the percentage of “natural” ingredients is listed.
- Australian Certified Organic contains a minimum of 95% certified organic ingredients and up to 5% other approved ingredients.
- Australian Certified Organic “made with certified organic ingredients” contains 70–95% certified organic ingredients with the rest from approved non-organic sources.
- Natrue certifies products containing only water, natural ingredients, derived natural ingredients and nature-identical ingredients. It has three levels of certification: natural, natural with organic ingredients (at least 70% organic ingredients), and organic (at least 95% organic ingredients).
- NSF “contains organic ingredients” standard certifies products containing at least 70% organic content by weight.