IMG has announced international supermodel Coco Rocha as the Official Event Ambassador of Mercedes-Benz Fashion Festival Sydney 2015.
As part of her role as Mercedes-Benz Fashion Festival Sydney Ambassador, Rocha will make a special appearance sitting front row on Opening Night at Sydney Town Hall. After walking the red carpet, Rocha will see all her favourite local labels including Christopher Esber, Ginger & Smart and Dion Lee in the Australian Luxe show, debuting in 2015.
Mercedes-Benz Australia/Pacific CEO and Mercedes-Bens Cars managing director Horst von Sanden said he is thrilled to welcome Coco Rocha to Sydney, as the MBFFS 2015 Sydney ambassador for 2015. Coco embodies the modern woman – stylish, successful and innovative, all hallmarks of Mercedes-Benz 20 year commitment to fashion.
Demonstrating her diverse talents, Rocha will design a one-off custom Mercedes-Benz SL 300 pedal car for the Mercedes-Benz Pedal Car Project. Rocha’s bespoke creation will be unveiled at Mercedes-Benz Fashion Festival Sydney and auctioned off post event to raise funds Brainwave Australia.
Limited tickets are available to the Opening Night of Mercedes-Benz Fashion Festival Sydney, giving consumers the unique opportunity to experience Sydney’s leading runway event and sit alongside supermodel Coco Rocha and Australia’s fashion A-list.
Tickets are on sale now from Ticketek.