Free People’s distinctive modern bohemian style is finally bringing its collection to our Australian shores. Free People’s unique style tapped into a small US market with its free-spirit and independent brand persona. Now with more than one million Facebook likes and numerous celebrity fans, the label has grown into a global online empire.
The west Philadelphian born brand has over 100 stores across the US, Canada and Japan. The brand sees Australia as one of their largest growing international markets and celebrates its first pop-up store opening in Sydney’s Paddington District.
For the first time in Australia, customers will be able to experience the labels’ concept first hand; to touch and feel the detail and to try on the clothes they’ve been eyeing off online. Customers will be able to interact with sales assistants, style their items and take it off-screen and into a reality. Some of the pieces from the collection will be exclusive to Australian customers only.
Fans of the label will experience the excitement and the detail of the pop-up shop, not just for the clothing, but also for its nature inspired ambience with eclectic collection of handmade rustic displays, natural materials, fresh flowers and fairy lighting. The decorative style will match the labels’ individuality and will capture the dreamlike natural style of Free People’s audience; the intrepid free spirit – a woman who lives by her own rules.
The Free People pop-up store opening will take place above the Come As You Are store in Paddington between the 13th – 15th June. There will be hundreds of items available over the three days and the first fifty customers to arrive on the 13th will also receive a special gift.
RSVP here for the Pop Up store and be in the running to win a Free People wardrobe.
You can also share your style with the world by uploading your new Free People pop up purchases here.
LOCATION: Above the Come As you Are store, 443 Oxford St, Paddington, Sydney, NSW
DATE: 13th-15th of June 2014