Sister combination Alexandra and Genevieve Smart presented their show ‘Dualism’ to a stunned and elated audience amongst the industrial architecture of a converted warehouse space. In short, this range defined the spectacular evolution of this enduringly stylish brand. The sentiment behind this collection was an artistic expression of duality, such as the fine French lace with a print on top or ‘fluidity combined with structure’ says Genevieve Smart when reflecting on the range. A reptile textured lace shell top paired with a marble print maxi skirt was one of the most notable interpretations of this ranges theme, the outfit was finished with a Ginger and Smart box clutch and a black mesh open toe boot.
Prints were combined with textures to evoke a sense of double vision and animal patterns were scaled up or finely interwoven to deliver a fresh new seasonal perspective. Solid black and ivory were used to break up digital prints which ranged from emerald tones to mixtures of blue and poppy red.
When asked about the Ginger and Smart women, Alexandra Smart reveals that she is ‘feminine and strong’ making her ‘purposeful with a composed inner confidence’. Their customers were clearly amongst the selection of guests that attended today’s show and witnessed how truly gifted designers can combine creative talent with commercial savvy.