Alice McCall, the London-born Australian fashion designer celebrated her labels 10 year anniversary on Thursday, April, 10. And what better place to celebrate your 10th birthday then at the industrial space of Bay 25 at the Carriageworks, during MBFWA?
The mood was set by the creation of a unique porcelain set, (thanks to the artistry of Alice Babidge, Sophie Fletcher & Robin Hearfield) which hovered mid-air and presented a selection of jumbled dreams combining unusual aspects such as spinning planets, candy lollipops and Grecian statues. The porcelain set served to reinforce the feeling of infinite possibilities and fantasies – a theme that is swiftly becoming a signature mark of Alice McCall.
Alice McCall’s Cruise 2014/15 collection titled “In My Dreams We Were Flying” was bridged somewhere between reality and fantasy. It showcased a variety of shades, prints and designs. Ranging from shades of pastel pinks, baby blues, futuristic metallics, and pistachio greens, to the star of the show: digitized prints. Some prints were dainty and feminine, whilst others were bold, futuristic and fantastic – an edgy combination of pyramids, cosmic skies, serpents and goddesses.
Feminine silhouettes were created with fluted neoprene skirts, Wattea-pleated playsuits, scalloped skirts, minimal-chic dresses and sweetheart rompers. In contrast there was an interesting collection of futuristic bomber jackets, sweaters, paper-bag trousers and envelope clutches all of which were created in bold print. What more could you want from a collection? There was certainly something that appealed to everyone.
The models hair reinforced the idea of being in a dreamland and it was styled loose, glossy and 70’s inspired with a touch of glitter hairspray, to compliment the magnificent collection.
“Jenny Kim and I decided we wanted each girl to shine individually, so we worked with the each model’s natural hair texture, blow-drying the Lady Jayne’s cult paddle brushes and just added a few heavy 70’s inspired fringes to key girls to bring it all together. Working with KMS has been a creative pleasure, Jenny Kim is so casually cool and embodies the KMS California ethos,” McCall said of the collection.
And hair was not the only aspect that the collection was paid attention to, beauty by M.A.C was kept modern yet sultry. Alice McCall says of the look, “the glistening sultry eye created by Victoria Baron for M.A.C represented the celestial nature of the collection.”
The collection was truly an awe-inspiring finale, and a celebration of 10 wonderful years in the business.