Last night, on March the 17th we witnessed an opening of Virgin Australia Melbourne Fashion Festival. It was one of the most awe-inspiring events filled with the top Australian talent and the trendiest seasons collections.
There is an exciting opportunity for every fashion enthusiast to be able to experience the festival from March 17-23, 2014, and that is the Virgin Australia Melbourne Fashion Festival. The VAMFF is not to be missed, because it is not only one of the largest and most magical fashion events in the country, it also boasts mass commercial success.
The annual festival offers not only an impressive Runway Event, but also a Business Events Series for businesses wanting to become fresh, new ventures, and a Cultural Program. The VAMFF is unlike other events, and was established to allow all fashionistas a chance to experience the very best that Australian designers have to offer, by granting the general public access to all the exciting events.
The VAMFF was created to thrill and inform the public about the latest and most voguish local and national fashion, what is trending in the fashion industry, and of course it is an event that encourages individuals to share their inspiration, their ideas and their innovations.
Yesterday was the opening day for the prestigious event, and it did not disappoint. The Festival managed to attract the attention of not only the local media, but also the international fashion industry, which have been left feeling inspired by the modish opening collection.
The opening show was by one of Australia’s biggest department stores and most prestigious labels, David Jones. David Jones showcased collections from some of the leading Australian brands and offered a fashion feast for viewers as they enjoyed over 200 looks!
The scene was set with an infectious mash-up track of 10CC’s famous “I’m not in Love” and “Celebrate” by Empire of the Sun (The Dissociatives Remix), which got the crowds attention, before the hypnotic beats transported them into a magical fashion realm.
Of course, there were more highlights from designers who impressed us. These included the slick tailoring of Svanlan Theodore and Calibre, the 60’s inspired shapes from Jack London and the striking controlled silhouette with embellished bodice by Rachel Gilbert. Bec and Bridge expertly created fluid forms with geometric features, and fluid forms prints were also seen by Romance was Born.
Vanishing Elephant impressed us with their relaxed shapes, which infused sports and chic, whilst Sabatini unveiled a collection of relaxed knits and jacquard fabric. Nicola Finetti’s laser printed
colour blocked collection deserves a mention for its captivating colours and Mimco for their rose gold. Then there was the bold mixed prints and textures at Ginger and Smart, and the juxtapositions of the solid colours with sheer soft jersey of Christopher Esber.
And what more can be said about the fascinating yet fashionable bejeweled ethnic prints by Camilla? The ethnic jacquard and two-piece suit of Eastern Pearson also impressed us, as did the geometric print with laser print drum and bass by Talulah. Of course, geometric designs were a key trend and the forms were also seen combined with sharp tailoring by Dion Lee.
We loved the trademark animal with lizard embossed designs of C&M, and the embossed fabrics from Cameo. Prints made a statement, with the oversized animal print on solid fabric by Camilla and Marc, the butterfly prints at Michael Lo Sordo and the optical leopard print with perforated leather from Akin. As well as, the delicate creations of soft felted fabrics and cut neoprene from Bassike. Neoprene made another appearance in solid shapes and heavy satin by Josh Goot. And we lusted over the Satin creations in Nicolas’s collection of bold horizontal stripes in duchess satin red feature.
It was evident that both Banjo and Matilda, and Zanerobe were inspired by street wear. Whilst Viktoria Woods produced an element inspired piece of soft wool paneling and Industrie’s won over the crowd with their superb styling and checked shirts.
There were so many highlights that we were left feeling almost overwhelmed by the wonderful and plentiful talent that our country has to offer.
Other design highlights extended to the feminine lace by Lover, Matt silk print flares by Elery, and sharp cutting lace inserts by Thurley. Then the was the historic ink coloured tweed trims from Willow and relaxed knitwear cable knit by Jac + Jack. Knitwear continued with the angora knit and skirt combination by Bianca Spender.
David Jones finale represented the key trend edits from the Autumn Winter season. It presented the work of the fashionable labels such as Finders Keepers, Keepsake The Label, L’America, Minkpink, Staple The Label,Shakuhachi, Tigerlily, Industrie, Alice McCall, Cameo and Etre Cecile.